How Do 6 SEOs Miss The Obvious?
I used to spend some time looking at sites people posted up on Google Group Webmaster Help as a form of recreation. I enjoyed looking at real examples instead of listening to assertions on WMW people could not back up. So when I read Search Engine Journals 6 SEOs-of-caliber write their take on techsmith.com, I was hoping to be amazed. Its kind of like the SEO-version of American Idol, where 6 expert judges look at your site and tell you what’s hot, what’s not, and what you can do to make it better. It’s potentially a huge plus for site owners looking for SEO advice and a huge plus for the SEO community as well which has been defending itself recently against badly-uninformed claims that SEO is bullshit.
By the time I was done reading, I thought to myself “these guys got it covered.” In fact, Michael Martinez commented: “That was one of the most thorough, informative online analyses I have read in a very, very long time.” That’s like hearing Nancy Pelosi say something nice about the Bush Administration.
To be frank, I wasn’t too impressed with the ALT tag and H element suggestions, because those are not the prime on-page factors (keyword frequency and keywords at the beginning of TITLE is all you need), but otherwise my initial reaction was that the article was spot on.
But that was before I ran a link: search on techsmith and found several major domains like snagit.com and camtasia.com 302 redirecting into techsmith.com. Now 302 redirects are useful for linking out to affiliate sites, but if you’re trying to transfer link juice from an old domain to a new directory, you should use a 301 redirect instead. Because they’re using a 302, that link juice isn’t getting transferred and the target urls aren’t benefiting from the redirect.
More importantly, when I dug up techsmith.com’s outlinks, I was a little baffled to find this:
That’s right. Outbound blog links to porn spam. And yeah, those links are linking without protection. The URL isn’t cached yet, but the directory isn’t noindexed via robots.txt either, so the links will do some harm once the page gets indexed.
Am I the only guy who bothers to look at the outlinks of a site to make sure a site isn’t accidentally linking out to a bunch of crap? To be fair, the site does have a load of outbound links, but it only took me a few seconds to find these links, and there’s enough links on that post its not like looking for a needle in a haystack. Anyway, I’m mostly impressed and a little disappointed, which reminds me I wanna watch American Idol tomorrow night, but I’ll probably watch Friday Night Lights instead.