Matt Cutts: PageRank Primary Factor Determining Supplemental Results
I was going to write a long post about this Matt Cutts quote, but I think it speaks for itself.
PageRank is the primary factor determining whether a url is in the main web index vs. the supplemental results.
I predict many seasoned SEOs and newbies alike will dismiss his statement. Firstly, PageRank doesn’t matter, right? Or were you talking about TBPR? But as Matt Cutts made it clear, TBPR is exported internal PageRank translated on a 0-10 scale. The only inaccuracy involved with TBPR is PageRank updates continuously while TBPR updates every few months, and internal PageRank is more granular than TBPR.
But seriously, how can PageRank be the primary factor of anything? Well, here’s a reality check for folks who likes to turn SEO into a fairy tale where you believe what you want to believe in the face of irrefutable facts.
Another quote I found interesting wriiten by Marcia on a recent featured homepage WMW thread about supplemental results and inbound links:
I’m absolutely in agreement with that and it’s stood the test of time - and IBLs & PR. Nope, the toolbar ain’t dead yet; the reports of its demise are grossly exaggerated and contra-indicated by the Supp results and indicators.
Not one single speck of duplication, what’s Supplemental and what isn’t on the test site(s) is 100% dependent on the amount of link love the pages are getting.
People who are looking for dup issues where none exist are, unfortunately, chasing their tails.
g1smd (whom I consider to be well versed on issues revolving around duplicate content and supplemental results) responds:
Heh, Marcia, you’re gonna love this Matt Cutts comment:
>> PageRank is the primary factor determining….
Note: The “primary” factor.
Jeez. No mention of Duplicate Content, and Redirects and 404 URLs at all.
Ah, but maybe he only means for “live” URLs, or maybe redirects and 404s no longer have any PageRank associated with them.
Whatever, it agrees with what you’re saying: and I guess that fuels another link frenzy to start all over again.
Caveman follows up with an interesting comment as well, but I don’t want to turn this page into a duplicate content page by overquoting, ya know what I mean? :D